I set some very ambitious goals this last month – most of which I hit but a couple I unfortunately did not. With the combination of a crazy month on a personal level (do I say that every month??) and a lot of unexpected freelance projects, my time was shuffled around in unexpected ways. I also tended to focus on some goals more than others this month.
And just so you know, every month I’ll be putting out a “Blogging Report” to make sure that I’m always making progress, moving forward. I’ll basically review what my monthly goals were, how I made progress on them, and what I’m planning to achieve in the following month. It’s to keep me accountable, but also so that those of you who are considering blogging can see what works and doesn’t work (at least for me). Think of these reports as a case study in pro-blogging. And, if you haven’t already, check out my posts on blogging strategy to give yourself a head start if you’re seriously interested in it.
So here it is – my month in review!
- Meet or exceed page views for August. With everything else that I’m starting up, this is a good enough goal for this upcoming month.
- Completely prep & finish workshop material. Begin advertising & setting up workshop clients.
- Complete informational product content, not including the design of it.
- Post on Instagram at least 3 times per week.
- Grow Instagram account from current 88 followers to 150. (I have no idea how hard it is to grow on Instagram yet, since I haven’t really tried. We’ll start with this and see how it goes.)
- Complete one physical product design.
Month in Review
As hoped for, I met the same number of page views this month as I did last month. This is actually a huge success for me, because I did little to no manual advertising of specific blog posts this month as I was too busy with other stuff, which means that my posts are starting to get found on autopilot at an increasing rate. YES.
Fail. My goal was to finish the workshop material this month and start advertising. I hardly even got to this this month. Thankfully, it’s pretty close to done as it is so I don’t think it should take me more than this month to get it back on track.
I wanted to finish my first informational product’s content this month, and I got pretty darn close. However, I didn’t focus on it until close to the end of the month – and then life got in the way and it’s going to be longer than I had originally intended (and packed with more awesomeness!). I’ve got about 3-4 more sections to write and then it’s ready for some design work.
Knocked my Instagram goals out of the park this month. This is what I was mainly focusing on all month because 1) I love Instagram and, 2) I would like to grow as quickly as possible on this platform since this is where the majority of my audience is.
I definitely posted more than 3 times a week. In fact, I posted just about every day except weekends and a few spot days here and there. It’s not as hard to find or create content for Instagram as I had expected, so I decided to go ahead and build my profile up as fast as I could.
I also smashed my original followers goal of 150. As of this writing, I have 211 followers. It’s not as hard to grow on Instagram as I thought it might be (though the recent engagement drop across the board has been an interesting online atmosphere to try to start up in!). It will be interesting to see how fast/slow next month is as far as growth goes.
Hooray – I finished another physical product design! I really love how this one turned out, and I can’t wait to complete the series so that I can reveal them all to you! From those insiders who have seen them, there have been great reactions. 🙂 So that’s encouraging.
In addition to these goals, I actually did a lot outside of them for the blog, as well (which maybe is why I didn’t make as much progress on some of them as hoped for, too).
- I set up a mastermind of Fort Worth bloggers. This is really exciting for me because this means that I will be meeting monthly (in person!) with some amazing bloggers! The goal of the mastermind is to 1) keep each other accountable to our goals and 2) share information that will help everybody out. The first session was already immensely helpful for me (as all of the other participants have been in blogging for much longer than I have), but also it’s just great to get together with people that are striving for the same things as you.
- I’ve made some very intentional connections on Instagram. I’ve reached out to several amazing Instagrammers that are bigger than me, but not so much bigger that we have nothing to learn from each other. It’s been amazing to actually connect with other creatives and support each other in whatever way we can.
- Set up my first coaching client, with a few others in the works. Whoo hoo!
I’m in an interesting pickle this month as far as setting my goals goes because 1) I have a lot of outside projects to manage at the moment that – as wonderful as they are – take away time from blogging. In addition, the outside projects are supplying a good enough income that some of these other goals – which were originally intended to bring in some extra income more quickly – aren’t as necessary right now. 2) There’s a lot of life events coming up in October that are sure to make time management from a business aspect more difficult.
I want to make headway on all the goals I’ve already set for myself, but I also want to be realistic about what’s achievable. I’ll likely slow down some weeks to only 1 blog post per week (as page views aren’t super important at the moment). So here’s my plan:
- Finish the informational product content; start design. I’ll leave the remaining workshop content until next month – and the original Fall workshop might turn into a Winter one. This way, both the informational product and the workshop can be launched at the same time and be of high-quality.
- Grow Instagram to 400 followers. That might be a big goal, but hey – I love Instagram. Let’s go for it.
- Create one more physical product design.
- Keep page views on par with this month.
So let’s do this!